Switching costs & lock-in Overview

فهرست عناوین اصلی در این پاورپوینت

فهرست عناوین اصلی در این پاورپوینت

● Administrativia
● Another Bundling Example
● Learning objectives
● Switching costs & lock-in Overview
● Technology lock-in: Overview
● Examples of Switching Costs/Lock-in?
● Switching costs & competitiveness
● Sources of lock-in
● Durable purchases
● Brand-specific training
● Information and Databases
● Search Costs
● Loyalty Programs
● Managing lock-in as a customer
● Managing lock-in as a seller
● Next Class:
Wrap-up and Review

نوع زبان: انگلیسی حجم: 0.34 مگا بایت
نوع فایل: اسلاید پاورپوینت تعداد اسلایدها: 18 صفحه
سطح مطلب: نامشخص پسوند فایل: pptx
گروه موضوعی: زمان استخراج مطلب: 2019/06/07 09:21:59

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عبارات مهم استفاده شده در این مطلب

عبارات مهم استفاده شده در این مطلب

cost, lock, switching, product, ., new, customer, specific, example, supplier, learn, information,

توجه: این مطلب در تاریخ 2019/06/07 09:21:59 به صورت خودکار از فضای وب آشکار توسط موتور جستجوی پاورپوینت جمع آوری شده است و در صورت اعلام عدم رضایت تهیه کننده ی آن، طبق قوانین سایت از روی وب گاه حذف خواهد شد. این مطلب از وب سایت زیر استخراج شده است و مسئولیت انتشار آن با منبع اصلی است.

http://people.stern.nyu.edu/staylor/itbs/s24.pptx

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عبارات پرتکرار و مهم در این اسلاید عبارتند از: cost, lock, switching, product, ., new, customer, specific, example, supplier, learn, information,

مشاهده محتوای متنیِ این اسلاید ppt

مشاهده محتوای متنیِ این اسلاید ppt

information technology in business and society session ۲۴ – switching costs and lock in sean j. taylor administrativia g۱ submit group feedback forms g۲ any questions another bundling example ex. ۱ alice bob chris rock ۱ ۵ ۵ hip hop ۵ ۱ country ۱ ex. ۲ alice bob chris rock ۱ ۱ ۵ hip hop ۵ ۵ country ۱ ex. ۳ alice bob chris rock ۱ ۱ ۱ hip hop ۵ ۵ ۵ country example separate bundle improvement ۱ ۳ ۴۵ ۱۵ ۲ ۴ ۴۵ ۵ ۳ ۴۵ ۴۵ example rock price hip hop price country price ۱ ۱ ۱ ۱ ۲ ۱ ۵ ۱ ۳ ۱ ۵ we can charge higher prices but we get fewer sales. the advantage of the bundle decreases with correlation. less correlated more correlated learning objectives explain switching costs technological lock in and how switching costs lead to technological lock in. understand how switching costs affect industry competition. understand the sources of lock in and switching costs durable purchases brand specific training information and databases contracts be able to identify and analyze sources of lock in for specific products or in specific business contexts. specialized suppliers search costs loyalty programs ۴ switching costs in the mac pc example buying new peripherals used to be os specific buying new software os specific converting your pc files to mac compatible files file formats used to be os specific learning how to use the new os os specific finding a new ‘support group’ or corporate support infrastructure os specific most of the margins seem to go to the part of the product system that drives the switching costs switching from a hp to a dell pc the cost of switching tends to be minimal microsoft makes more money than hp when one buys an hp pc switching costs lock in overview what should you consider when deciding on switching from pc to mac what about when switching from an hp to dell pc example switching cars versus switching computers technology lock in overview computers across brands pc to mac buying new peripherals buying new software ensuring that your pc files can be read by your mac learning how to use the new os getting used to the new ui figuring out what the mouse does when you double click what the control and function keys do how to live with one mouse button … finding a new ‘support group’ upgrade any computer to any other copying files reinstalling software shortcuts bookmarks … getting used to the feel layout of the new keyboard automobiles across brands honda to bmw finding a new service shop finding where to get spare parts buying new accessories toolkit adapting to the new dashboard figuring out where all the controls switches and levers are upgrade any car to any other getting license plates registration insurance spending time at dmv aaa getting used to how the car drives maybe this is a little less if you buy a car of the same brand and model ۶ examples of switching costs lock in switching costs competitiveness increasing switching costs… bargaining power of suppliers bargaining power of buyers threat of new entrants main industry threat of substitute products or services rivalry among existing competitors reduces the bargaining power of suppliers over time due to reducing number of firms in the main industry reduces rivalry among existing competitors reduces the threat of new entrants reduces the bargaining power of buyers generally reduces but we’re not going to discuss this force high switching costs typically reduce competitiveness and increase industry profits ۸ sources of lock in type of lock in switching costs contractual commitment compensatory damages durable purchases replacement costs complementary products brand specific learning interface learning corporate re training information and databases cost of transfer re creation imperfections search costs cost of time attention uncertainty loyalty programs lost accumulated benefits network effects lost relationships lost network value ۹ sources of lock in type of lock in switching costs contractual commitment compensatory damages durable purchases replacement costs complementary products brand specific learning interface learning corporate re training information and databases cost of transfer re creation imperfections search costs cost of time attention uncertainty loyalty programs lost accumulated benefits network effects lost relationships lost network value ۱ durable purchases driver of lock in investments in durable assets pattern of lock in customer buys expensive hardware durable asset customer is forced to buy high margin complementary products services to avoid re investment in new durable assets supplier strategies discount upfront durable products to lock in the customer make money off the upgrades and complementary products services examples ۱۱ brand specific training drivers of lock in learning how to use product ticketmaster example training employees skill set becomes the complementary product pattern of lock in customer invests in learning to use product interface customer becomes adept at usage increases with time customer sticks with product to avoid re learning company standardizes product to reduce training costs supplier strategies reduce learning barriers to adoption consciously design in learning over time. competitors want to lower switching costs. borland and quattro pro help for lotus۱ ۲ ۳. word and wordperfect help examples information and databases drivers of lock in complementarity between hw sw on one hand vs. information on the other. transferring porting product specific information files media actual transfer imperfect transfer re creation patterns of lock in customer invests in product customer stores gathers product specific information with use increases with time customer stays with existing product to avoid transfer costs supplier strategies actively encourage informational investment offering convenience cost reductions in return build interfaces to your competitors’ products examples search costs drivers of lock in actually finding new supplier attention time evaluation aversion to uncertainty from unknown alternatives loss of knowledge gained from experience pattern of lock in customer invests in finding a supplier customer evaluates and understands quality of supplier customer pays premium for current supplier trading off cost of search against higher prices supplier strategies pay special attention to first time customers highlight reductions in uncertainty examples ۱۴ loyalty programs constructed by firm frequent flyer programs gold status airline customer switching tactic personalized pricing example amazon and barnes and noble referral program amazon associates program vs. b n s affiliates program. more effective if royalty based on cumulative referrals. loyalty programs create ۲ kinds of switching costs have ۱۵ miles and need ۲۵ miles minimized by switching carriers after encashing in bulk double miles preferential treatment for gold platinum silver cards managing lock in as a customer bargain hard before you become locked in keep your options open retain the rights to transfer your information don’t fall for sweeteners alone initial discounts on hardware extended warranty instead of a service contract bargaining position becomes weaker once you make sunk investments think ahead to entire lock in cycle when you negotiate. tci ms and java . convince seller of your switching costs later. second source of supply adopt or require an open system architecture signal by actually partial switching geographic areas businesses switching doctors is easier when you have medical records switching mechanics is easier when you have maintenance records …

کلمات کلیدی پرکاربرد در این اسلاید پاورپوینت: cost, lock, switching, product, ., new, customer, specific, example, supplier, learn, information,

این فایل پاورپوینت شامل 18 اسلاید و به زبان انگلیسی و حجم آن 0.34 مگا بایت است. نوع قالب فایل pptx بوده که با این لینک قابل دانلود است. این مطلب برگرفته از سایت زیر است و مسئولیت انتشار آن با منبع اصلی می باشد که در تاریخ 2019/06/07 09:21:59 استخراج شده است.

http://people.stern.nyu.edu/staylor/itbs/s24.pptx

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