Drawing Up Promotional Plans

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فهرست عناوین اصلی در این پاورپوینت

● Drawing Up
Promotional Plans
● The Role of
Promotion Strategy
● Objectives of a Preopening Plan
● Preopening Plan
● Objectives of an Ongoing Promotional Plan
● Ongoing Plan
● Promotional Plan Format
● Selecting a
Promotional Mix
● When selecting elements for a promotional mix, consider:
● Advertising
● Publicity
● Sales Promotion
● Budgeting for Promotion
● Compare Industry Averages
● Getting Help
● Making Possible Promotion Changes
● Adjust Your Advertising
● Revising the Promotion Strategy
● Web Site
Personalization
● Tech Terms

نوع زبان: انگلیسی حجم: 1.59 مگا بایت
نوع فایل: اسلاید پاورپوینت تعداد اسلایدها: 50 صفحه
سطح مطلب: نامشخص پسوند فایل: ppt
گروه موضوعی: زمان استخراج مطلب: 2019/06/14 09:41:16

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promotion, strategy, ., ۱۲.۱, develop, section, promotional, plan, business, customer, advertising, mix,

توجه: این مطلب در تاریخ 2019/06/14 09:41:16 به صورت خودکار از فضای وب آشکار توسط موتور جستجوی پاورپوینت جمع آوری شده است و در صورت اعلام عدم رضایت تهیه کننده ی آن، طبق قوانین سایت از روی وب گاه حذف خواهد شد. این مطلب از وب سایت زیر استخراج شده است و مسئولیت انتشار آن با منبع اصلی است.

https://www.robeson.k12.nc.us/cms/lib/NC01000307/Centricity/Domain/2825/Ch_12.ppt

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عبارات پرتکرار و مهم در این اسلاید عبارتند از: promotion, strategy, ., ۱۲.۱, develop, section, promotional, plan, business, customer, advertising, mix,

مشاهده محتوای متنیِ این اسلاید ppt

مشاهده محتوای متنیِ این اسلاید ppt

the promotion strategy back to table of contents the promotion strategy chapter ۱۲ the promotion strategy developing a promotion strategy budgeting and implementing promotional plans ۱۲.۱ ۱۲.۲ the promotion strategy explain the role of the promotion strategy. explain how to formulate promotion plans. describe considerations for putting together a promotional mix. describe the elements of a promotional mix. section ۱۲.۱ developing a promotion strategy ۱۲.۱ the promotion strategy the promotion strategy is the most visible marketing strategy. it is designed to get the attention of prospective customers and convince them to buy from your business. section ۱۲.۱ developing a promotion strategy ۱۲.۱ the promotion strategy image preselling campaign promotional mix advertising specialty item section ۱۲.۱ developing a promotion strategy ۱۲.۱ publicity news release public relations premium rebate sweepstakes the promotion strategy drawing up promotional plans as a new business owner you need two kinds of promotional plans section ۱۲.۱ developing a promotion strategy a preopening plan to lay the groundwork an ongoing plan to support your operation once it is under way the promotion strategy the role of promotion strategy promotion is communication intended to persuade inform or remind a target audience about a business or its products. the promotion strategy involves planning determining the right promotional mix and selecting specific promotional activities. section ۱۲.۱ developing a promotion strategy the promotion strategy preopening plan section ۱۲.۱ developing a promotion strategy objectives of a preopening plan establish a positive image. let potential customers know you are opening for business. bring in customers or have them contact your business. interest customers in your new company and products. the promotion strategy preopening plan the image you establish in your preopening plan sets the tone for your promotional plan. image the impression people have of a company a company’s personality section ۱۲.۱ developing a promotion strategy the promotion strategy ongoing plan section ۱۲.۱ developing a promotion strategy objectives of an ongoing promotional plan explain major features and benefits of your products. communicate information about sales. clear up customers’ questions and concerns. introduce new goods or services. the promotion strategy ongoing plan an ongoing promotional plan helps in preselling your goods or services. preselling the act of influencing potential customers to buy before contact is actually made section ۱۲.۱ developing a promotion strategy the promotion strategy promotional plan format both a preopening and an ongoing plan can be organized around a promotional campaign independent promotional activities or a combination of the two. campaign a series of related promotional activities with a similar theme section ۱۲.۱ developing a promotion strategy the promotion strategy selecting a promotional mix every business has a unique promotional mix. promotional mix the combination of different promotional elements that a company uses to reach and influence potential customers section ۱۲.۱ developing a promotion strategy the promotion strategy ongoing plan section ۱۲.۱ developing a promotion strategy when selecting elements for a promotional mix consider target market product value promotional channels time frame cost the promotion strategy the elements of the promotional mix promotional mix advertising publicity sales promotion personal selling section ۱۲.۱ developing a promotion strategy the promotion strategy advertising in the united states most businesses spend about one fourth of their advertising dollars on newspaper ads. advertising the paid nonpersonal presentation of ideas goods or services directed at a mass audience by an identified sponsor by means of print and broadcast section ۱۲.۱ developing a promotion strategy the promotion strategy advertising newspapers magazines direct mail outdoor advertising directories transit advertising television radio internet specialty items types of advertising section ۱۲.۱ developing a promotion strategy the promotion strategy advertising a specialty item serves as a reminder of a business. specialty item an advertising device that includes giveaways such as pens t shirts and caps printed with a business name or logo section ۱۲.۱ developing a promotion strategy the promotion strategy publicity taking advantage of publicity means calling attention to yourself and your business. publicity placement in the media of newsworthy items about a company product or person section ۱۲.۱ developing a promotion strategy the promotion strategy publicity a news release should answer these questions news release a brief newsworthy story that is sent to the media section ۱۲.۱ developing a promotion strategy the promotion strategy publicity public relations may generate unsolicited publicity when such activities are reported by the media. public relations activities designed to create goodwill toward a business or control damage done by negative publicity section ۱۲.۱ developing a promotion strategy the promotion strategy sales promotion examples of sales promotion displays premiums rebates samples sweepstakes and contests section ۱۲.۱ developing a promotion strategy the promotion strategy sales promotion one type of sales promotion may be to include a premium with a purchase. premium any item of value that a customer receives in addition to the good or service purchased designed to attract new customers or build loyalty among existing customers they may include coupons and gifts section ۱۲.۱ developing a promotion strategy the promotion strategy sales promotion some companies give a rebate on purchases. rebate a return of part of the purchase price of a product used as an incentive for customers to purchase the product section ۱۲.۱ developing a promotion strategy the promotion strategy sales promotion a sweepstakes is a sales promotion that can draw attention to a business. sweepstakes a simple game of chance used by a business to get customers interested in what the company has to offer section ۱۲.۱ developing a promotion strategy the promotion strategy explain the role of the promotion strategy. section ۱۲.۱ developing a promotion strategy the role of the promotion strategy is to set the course for and …

کلمات کلیدی پرکاربرد در این اسلاید پاورپوینت: promotion, strategy, ., ۱۲.۱, develop, section, promotional, plan, business, customer, advertising, mix,

این فایل پاورپوینت شامل 50 اسلاید و به زبان انگلیسی و حجم آن 1.59 مگا بایت است. نوع قالب فایل ppt بوده که با این لینک قابل دانلود است. این مطلب برگرفته از سایت زیر است و مسئولیت انتشار آن با منبع اصلی می باشد که در تاریخ 2019/06/14 09:41:16 استخراج شده است.

https://www.robeson.k12.nc.us/cms/lib/NC01000307/Centricity/Domain/2825/Ch_12.ppt

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