Brands can include a number of elements:

فهرست عناوین اصلی در این پاورپوینت

فهرست عناوین اصلی در این پاورپوینت

● Brands can include a number of elements:
● Brand EXTENSION
● Brand EXTENSION – EXAMPLES
● Brand Extension – EXAMPLES
● Brand EXTENSION
● Product Extensions
● Brand Extension – SUCCESS STORIES
● Brand Extension
● Brand Extension- FAILURE STORIES
● Brand Extension – ADVANTAGES
● Brand Extension – FEEDBACK BENEFITS
● Brand Extension- DISADVANTAGES
● Brand Positioning
● Brand Positioning – Associations
● Brand – Range of Associations
● Brand Resonance
● Brand Resonance- Complete Flow Chart
● Brand Resonance – Stages of Progress
● Brand Resonance
● C0 – BRANDING
● CO- BRANDING
● TYPES OF CO-BRANDING
● Brand Extension

نوع زبان: انگلیسی حجم: 1.06 مگا بایت
نوع فایل: اسلاید پاورپوینت تعداد اسلایدها: 33 صفحه
سطح مطلب: نامشخص پسوند فایل: ppt
گروه موضوعی: زمان استخراج مطلب: 2019/06/15 11:46:32

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عبارات مهم استفاده شده در این مطلب

عبارات مهم استفاده شده در این مطلب

brand, ., extension, product, new, –, name, category, example, extend, business, group,

توجه: این مطلب در تاریخ 2019/06/15 11:46:32 به صورت خودکار از فضای وب آشکار توسط موتور جستجوی پاورپوینت جمع آوری شده است و در صورت اعلام عدم رضایت تهیه کننده ی آن، طبق قوانین سایت از روی وب گاه حذف خواهد شد. این مطلب از وب سایت زیر استخراج شده است و مسئولیت انتشار آن با منبع اصلی است.

http://resources.aima.in/presentations/EPGDM-Module-3/PPT.ppt

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عبارات پرتکرار و مهم در این اسلاید عبارتند از: brand, ., extension, product, new, –, name, category, example, extend, business, group,

مشاهده محتوای متنیِ این اسلاید ppt

مشاهده محتوای متنیِ این اسلاید ppt

a brand is a name term design or symbol or combination that identifies a business or organization and its products. brands can include a number of elements brand name – the word group of words letters or numbers representing a brand that can be spoken. ex mountain dew pt cruiser snackwells also called a product brand trade name – identifies the company or a division of a particular corporation – the legal name a company uses when it does business. ex kellogg’s dell xerox also called a corporate brand. brand mark – the part of the brand that is a symbol or brand name – it may include distinctive coloring or lettering. it usually is not spoken trade character – a brand mark with human form or characteristics. ex jolly green giant pillsbury doughboy kellogg’s tony the tiger trademark – a brand name brand mark trade name trade character or a combination of these that is given legal protection by the federal government trademarks are followed by a registered trademark symbol brand extension brand extension or brand stretching is a marketing strategy in which a firm marketing a product with a well developed image uses the same brand name in a different product category. the new product is called a spin off. organizations use this strategy to increase and leverage brands. brand extension is the use of an established brand name in new product categories. this new category to which the brand is extended can be related or unrelated to the existing product categories. brand extension an existing brand that gives rise to a brand extension is referred to as parent brand. if the customers of the new business have values and aspirations matching those of the core business and these values aspirations are embodied in the brand it is likely to be accepted by customers in the new business. brand extension there are many different ways of brand extension such as brand alliance co branding or brand franchise extension . there could be two categories of extension extension of product related association and non product related association. another form of brand extension is a licensed brand extension. where the brand owner partners takes on the responsibility of manufacturer and sales of the new products paying a royalty every time a product is sold. brand extension examples an example of a brand extension is jello gelatin creating jello pudding pops. it increases awareness of the brand name and increases profitability from offerings in more than one product category. a renowned successful brand helps an organization to launch products in new categories more easily. for instance nike’s brand core product is shoes. but it is now extended to sunglasses t – shirts soccer balls basketballs and golf equipments. brand extension examples ralph lauren’s polo brand successfully extended from clothing to home furnishings such as bedding and towels. both clothing and bedding fulfill a similar consumer function of comfort and hominess. similarly the case for fab india from home furnishings and clothing to fmcg soaps detergents food products etc brand extension examples another example is virgin group which was initially a record label that has extended its brand successfully many times from transportation aeroplanes trains to games stores telecom beverages and video music stores such virgin megastores. brand extension brand extension is one of the new product development strategies which can reduce financial risk by using the parent brand name to enhance consumers perception due to the core brand equity. while there can be significant benefits in brand extension strategies there can also be significant risks resulting in a diluted or severely damaged brand image. product extensions product extensions are versions of the same parent product that serve a segment of the target market and increase the variety of an offering. an example of a product extension is coke vs. diet coke in same product category of soft drinks. this means the market is catered for as they are receiving a product from a brand they trust and coca cola is catered for as they can increase their product portfolio and they have a larger hold over the market in which they are performing in. majority of new products used brand extension to introduce new brands and to create sales. launching a new product is not only time consuming but also needs a big budget to create awareness and to promote a product s benefits. brand extension – success stories instances where brand extension has been a success are wipro which was originally into computers has extended into shampoo powder and soap. mars is no longer a famous bar only but an ice cream chocolate drink and a slab of chocolate. mother diary – no longer famous for dairy milk only – but for diary processed items like ice creams yogurt etc britannia tata group itc group unilever group – brand extension for entire product portfolio brand extension studies indicate that dilution effect do occur when the extension across inconsistency of product category and brand beliefs. branding does not always follow a rational line. one mistake can damage all brand equity. a classic extension failure example would be coca cola launching new coke in ۱۹۸۵. not only did coca cola not succeed in developing a new brand but sales of the original flavour also decreased. brand extension failure stories instances where brand extension has been a failure are in case of new coke coca cola has forgotten what the core brand was meant to stand for. it thought that taste was the only factor that consumer cared about. …

کلمات کلیدی پرکاربرد در این اسلاید پاورپوینت: brand, ., extension, product, new, –, name, category, example, extend, business, group,

این فایل پاورپوینت شامل 33 اسلاید و به زبان انگلیسی و حجم آن 1.06 مگا بایت است. نوع قالب فایل ppt بوده که با این لینک قابل دانلود است. این مطلب برگرفته از سایت زیر است و مسئولیت انتشار آن با منبع اصلی می باشد که در تاریخ 2019/06/15 11:46:32 استخراج شده است.

http://resources.aima.in/presentations/EPGDM-Module-3/PPT.ppt

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