A consumer decision-making model

فهرست عناوین اصلی در این پاورپوینت

فهرست عناوین اصلی در این پاورپوینت

● Chapter 9
● The Decision Process
● Rational decision-making
● Effort Variation in Decision Making
● Programmed decisions
● Non-programmed decisions
● A consumer decision-making model
● 1. Problem/Need Recognition
● 2. Pre-purchase Search Activity
● Internal search
● External search
● Interesting facts about shopping
● 3a. Identifying alternatives
● Implication for marketers
● 3b. Evaluating alternatives: Prospect Theory
● Endowment effect
● Framing
● 4. Purchase or commitment: consumer decision rules
● Compensatory decision rules
● Non-compensatory decision rules
● Implication of decision rules for marketers
● 5. Post-purchase evaluation
● Instrumental vs. expressive performance

نوع زبان: انگلیسی حجم: 0.09 مگا بایت
نوع فایل: اسلاید پاورپوینت تعداد اسلایدها: 27 صفحه
سطح مطلب: نامشخص پسوند فایل: ppt
گروه موضوعی: زمان استخراج مطلب: 2019/05/10 01:13:59

لینک دانلود رایگان لینک دانلود کمکی

اسلایدهای پاورپوینت مرتبط در پایین صفحه

عبارات مهم استفاده شده در این مطلب

عبارات مهم استفاده شده در این مطلب

consumer, decision, make, purchase, example, search, brand, buy, effort, problem, new, want,

توجه: این مطلب در تاریخ 2019/05/10 01:13:59 به صورت خودکار از فضای وب آشکار توسط موتور جستجوی پاورپوینت جمع آوری شده است و در صورت اعلام عدم رضایت تهیه کننده ی آن، طبق قوانین سایت از روی وب گاه حذف خواهد شد. این مطلب از وب سایت زیر استخراج شده است و مسئولیت انتشار آن با منبع اصلی است.

http://www.uvm.edu/~jashman/cdae127/powerpoint/Text/Chapter9.ppt

در صورتی که محتوای فایل ارائه شده با عنوان مطلب سازگار نبود یا مطلب مذکور خلاف قوانین کشور بود لطفا در بخش دیدگاه (در پایین صفحه) به ما اطلاع دهید تا بعد از بررسی در کوتاه ترین زمان نسبت به حدف با اصلاح آن اقدام نماییم. جهت جستجوی پاورپوینت های بیشتر بر روی اینجا کلیک کنید.

عبارات پرتکرار و مهم در این اسلاید عبارتند از: consumer, decision, make, purchase, example, search, brand, buy, effort, problem, new, want,

مشاهده محتوای متنیِ این اسلاید ppt

مشاهده محتوای متنیِ این اسلاید ppt

chapter ۹ consumer decision making consumer decision making the decision process every day we make numerous decisions concerning every aspect of our daily lives particularly in american society we are rarely put in a position where we have no choices examples what to put on in the morning what to have for breakfast do we give a lot of thought to how we make those decisions and in what is involved in the process in order to make a decision how many choices must we have we must have at least two choices do we always have at least two choices e.g. if there is only one drug store in town and we have a prescription drug but even there we can drive to another town or order online what about other countries rational decision making in economic theory consumers are portrayed as making rational decisions consumers attempt to maximize their utility continuously within the constraints of limited resources consumers must be aware of all available product alternatives be capable of correctly ranking each in terms of benefits and costs be able to identify the one best alternative what does that mean in order for that to happen what must happen first consumers are limited in their skills consumers are limited by their existing values and goals consumers are limited in the extent of their knowledge doesn’t take into account the impacts of advertising and marketing in the real world is that the way it works why not a number of reasons book gives examples of high percentages of people who make major purchases based on visiting a single store and or obtaining no information before making a purchase likewise substantial minority of purchases are impulse purchases effort variation in decision making the amount of effort a consumer puts into a decision varies depending on how involved the consumer is with the purchase in low involvement purchases consumers view the purchase as unimportant and the outcome of the decision inconsequential high involvement purchases are those that are important from a financial social or psychological standpoint examples book example is a candy bar others include brand of napkin paper towel tissue examples automobile house vacation college programmed decisions decisions we make without much thought habitual brand loyalty is related because it is another method to minimize effort another classification of decisions in addition to high or low involvement is whether the decision is programmed or un programmed what are they examples toothpaste milk e.g. i buy hondas and i buy them from automaster i know i’m getting a good car from a good dealer maybe i could get a slightly better car but is it worth my effort non programmed decisions decisions that are new or occur infrequently enough that consumers have to undertake more of an effort to obtain information may involve extended problem solving where the consumer has no established criteria for evaluating a product category or specific brands in the category may involve limited problem solving where the consumer has established the basic criteria but has not yet established preferences among brands impulse purchases require little or no cognitive effort on the part of the consumer what are they examples buying a new house making a major investment buying life insurance for example the consumer only knows he wants a computer but doesn’t know if he wants a laptop flat screen amount of memory etc. vs. a situation where the consumer knows he wants a laptop knows he wants to a certain minimum speed and memory etc. and the only question is which brand provides the most for the money impulse i’ve always wanted a convertible sports car i like the mazda so off i go to buy one a consumer decision making model john dewey identified five stages in the decision making process problem need recognition search activity identifying and evaluating solutions purchase or commitment post purchase considerations there are a number of such models see if these are consistent with what you do when making a purchase decision ۱. problem need recognition sometimes arises from changes in circumstances sometimes arises from marketing two different need recognition styles desired state consumers whose desire for something new triggers the decision process actual state consumers who believe they have a problem need when a product fails example a couple moves into their first home they both travel a lot so decide they need a home security device also new job move product depletion obsolescence example desire for phone with latest technology e.g. digital camera a cell phone with a digital camera example your printer fails v. you want a faster better printer for the photos you take with your new digital camera ۲. pre purchase search activity begins as soon as the problem need is identified extent of search depends on degree of involvement nature of search depends on consumer’s level of experience with the product two types of searches internal external recall high and low involvement processes internal search consumer will search his her memory before seeking external sources the greater the past experience the less external information needed many decisions are based exclusively or primarily on internal information level of risk perceived is a major factor in determining extent of search example buying a new house investing money in stocks choosing a college vs. buying a bag of chips external search shopping in a very broad sense advertising and promotion including point of purchase and internet store visits objective sources consumer reports e.g. friends and family word of mouth what are some of the external sources of information consumers rely on web is becoming an increasingly important resource interesting facts about shopping in general women enjoy shopping and men do not even for high priced durables many consumers do minimal comparison shopping low income shoppers who have more to lose search less before making a purchase than do more affluent consumers here are some interesting facts as an aside just fyi these facts are based on research not mythology or stereotyping ۳a. identifying alternatives consumers consider only a limited number of alternatives referred to as the evoked set small number of brands the consumer is familiar with remembers and finds …

کلمات کلیدی پرکاربرد در این اسلاید پاورپوینت: consumer, decision, make, purchase, example, search, brand, buy, effort, problem, new, want,

این فایل پاورپوینت شامل 27 اسلاید و به زبان انگلیسی و حجم آن 0.09 مگا بایت است. نوع قالب فایل ppt بوده که با این لینک قابل دانلود است. این مطلب برگرفته از سایت زیر است و مسئولیت انتشار آن با منبع اصلی می باشد که در تاریخ 2019/05/10 01:13:59 استخراج شده است.

http://www.uvm.edu/~jashman/cdae127/powerpoint/Text/Chapter9.ppt

  • جهت آموزش های پاورپوینت بر روی اینجا کلیک کنید.
  • جهت دانلود رایگان قالب های حرفه ای پاورپوینت بر روی اینجا کلیک کنید.

رفتن به مشاهده اسلاید در بالای صفحه


پاسخی بگذارید

نشانی ایمیل شما منتشر نخواهد شد. بخش‌های موردنیاز علامت‌گذاری شده‌اند *