Consumer Decision Making and Beyond

فهرست عناوین اصلی در این پاورپوینت

فهرست عناوین اصلی در این پاورپوینت

● Consumer Decision Making and Beyond
● Learning Objectives
● Learning Objectives (continued)
● What Would a Pet Owner Need to Know in Order to Make a Decision About Buying Pet Insurance?
● Do I Need It? How Do I Get More Information?
● Levels of Consumer Decision Making
● Models of Consumers: Four Views of Consumer Decision Making
● Discussion Questions
● Consumer Decision Making
Figure 15.3
● Discussion Question
● Process – Need Recognition
● Prepurchase Search
● Evaluation of Alternatives
● The Evoked Set
Figure 15-5
● Issues in Alternative Evaluation
● Consumer Decision Rules
● Hypothetical Use of Decision Rules
Table 15.7
● Issues in Alternative Evaluation
● The Decision Process for Functionally Illiterate Consumers – Figure 15.6
● Issues in Alternative Evaluation
● Coping with Missing Information
● Issues in Alternative Evaluation
● Output of Consumer Decision Making
● Postpurchase Evaluation
● Discussion Questions
● Gifting Behavior
● Reported Circumstances and Motivations for Self-Gift Behavior
Table 15.13
● Gifting Relationships – Table 15.14
● Consuming and Possessing
● A Model of Consumption
Figure 15.11
● Relationship Marketing Success
Figure 15.12

نوع زبان: انگلیسی حجم: 5.68 مگا بایت
نوع فایل: اسلاید پاورپوینت تعداد اسلایدها: 33 صفحه
سطح مطلب: نامشخص پسوند فایل: ppt
گروه موضوعی: زمان استخراج مطلب: 2019/05/17 05:47:56

لینک دانلود رایگان لینک دانلود کمکی

اسلایدهای پاورپوینت مرتبط در پایین صفحه

عبارات مهم استفاده شده در این مطلب

عبارات مهم استفاده شده در این مطلب

copyright, education, inc., pearson, publish, hall, prentice, decision, chapter, consumer, fifteen,

توجه: این مطلب در تاریخ 2019/05/17 05:47:56 به صورت خودکار از فضای وب آشکار توسط موتور جستجوی پاورپوینت جمع آوری شده است و در صورت اعلام عدم رضایت تهیه کننده ی آن، طبق قوانین سایت از روی وب گاه حذف خواهد شد. این مطلب از وب سایت زیر استخراج شده است و مسئولیت انتشار آن با منبع اصلی است.

http://fac.ksu.edu.sa/sites/default/files/ch15_301mkt.ppt

در صورتی که محتوای فایل ارائه شده با عنوان مطلب سازگار نبود یا مطلب مذکور خلاف قوانین کشور بود لطفا در بخش دیدگاه (در پایین صفحه) به ما اطلاع دهید تا بعد از بررسی در کوتاه ترین زمان نسبت به حدف با اصلاح آن اقدام نماییم. جهت جستجوی پاورپوینت های بیشتر بر روی اینجا کلیک کنید.

عبارات پرتکرار و مهم در این اسلاید عبارتند از: copyright, education, inc., pearson, publish, hall, prentice, decision, chapter, consumer, fifteen,

مشاهده محتوای متنیِ این اسلاید ppt

مشاهده محتوای متنیِ این اسلاید ppt

consumer decision making and beyond chapter fifteen learning objectives to understand what a consumer decision is. to understand the three levels of consumer decision making. to understand four different views or models of consumer decision making. to understand in detail the model of consumer decision making originally introduced in chapter ۱. copyright ۲ ۱ pearson education inc. publishing as prentice hall chapter fifteen slide copyright ۲ ۱ pearson education inc. publishing as prentice hall here is an outline of the topics for chapter fifteen. learning objectives continued to understand the nature and scope of consumer gift giving. to understand the significance of consuming and possessing. to understand the need for relationship marketing. copyright ۲ ۱ pearson education inc. publishing as prentice hall chapter fifteen slide copyright ۲ ۱ pearson education inc. publishing as prentice hall here is an outline of the topics for chapter fifteen. what would a pet owner need to know in order to make a decision about buying pet insurance copyright ۲ ۱ pearson education inc. publishing as prentice hall chapter fifteen slide copyright ۲ ۱ pearson education inc. publishing as prentice hall do i need it how do i get more information copyright ۲ ۱ pearson education inc. publishing as prentice hall chapter fifteen slide copyright ۲ ۱ pearson education inc. publishing as prentice hall levels of consumer decision making extensive problem solving a lot of information needed must establish a set of criteria for evaluation limited problem solving criteria for evaluation established fine tuning with additional information routinized response behavior usually review what they already know copyright ۲ ۱ pearson education inc. publishing as prentice hall chapter fifteen slide copyright ۲ ۱ pearson education inc. publishing as prentice hall models of consumers four views of consumer decision making an economic view a passive view a cognitive view an emotional view copyright ۲ ۱ pearson education inc. publishing as prentice hall chapter fifteen slide copyright ۲ ۱ pearson education inc. publishing as prentice hall discussion questions how are the four models of consumer decision making similar how do they differ copyright ۲ ۱ pearson education inc. publishing as prentice hall chapter fifteen slide copyright ۲ ۱ pearson education inc. publishing as prentice hall consumer decision making figure ۱۵.۳ copyright ۲ ۱ pearson education inc. publishing as prentice hall chapter fifteen slide copyright ۲ ۱ pearson education inc. publishing as prentice hall discussion question what types of sociocultural inputs would influence the purchase of a plasma tv hybrid vehicle sugar free ice cream copyright ۲ ۱ pearson education inc. publishing as prentice hall chapter fifteen slide copyright ۲ ۱ pearson education inc. publishing as prentice hall process need recognition usually occurs when consumer has a problem need recognition styles actual state desired state copyright ۲ ۱ pearson education inc. publishing as prentice hall chapter fifteen slide copyright ۲ ۱ pearson education inc. publishing as prentice hall prepurchase search begins with internal search and then moves to external search the impact of the internet there are many factors that increase search product factor situational factors social acceptability consumer factors copyright ۲ ۱ pearson education inc. publishing as prentice hall chapter fifteen slide copyright ۲ ۱ pearson education inc. publishing as prentice hall evaluation of alternatives evoked set criteria used for evaluating brands consumer decision rules decisions by functionally illiterate population going online for decision making assistance lifestyles as a consumer decision strategy incomplete information applying decision rules series of decisions decision rules and marketing strategy copyright ۲ ۱ pearson education inc. publishing as prentice hall chapter fifteen slide copyright ۲ ۱ pearson education inc. publishing as prentice hall the evoked set figure ۱۵ ۵ copyright ۲ ۱ pearson education inc. publishing as prentice hall chapter fifteen slide copyright ۲ ۱ pearson education inc. publishing as prentice hall issues in alternative evaluation evoked set criteria used for evaluating brands consumer decision rules and their application decisions by functionally illiterate population going online for decision making assistance lifestyles as a consumer decision strategy incomplete information applying decision rules series of decisions decision rules and marketing strategy copyright ۲ ۱ pearson education inc. publishing as prentice hall chapter fifteen slide copyright ۲ ۱ pearson education inc. publishing as prentice hall consumer decision rules compensatory evaluates each brand in terms of each relevant attribute and then selects the brand with the highest weighted score. noncompensatory positive evaluation of a brand attribute does not compensate for a negative evaluation of the same brand on some other attribute conjunctive disjunctive or lexicographic copyright ۲ ۱ pearson education inc. publishing …

کلمات کلیدی پرکاربرد در این اسلاید پاورپوینت: copyright, education, inc., pearson, publish, hall, prentice, decision, chapter, consumer, fifteen,

این فایل پاورپوینت شامل 33 اسلاید و به زبان انگلیسی و حجم آن 5.68 مگا بایت است. نوع قالب فایل ppt بوده که با این لینک قابل دانلود است. این مطلب برگرفته از سایت زیر است و مسئولیت انتشار آن با منبع اصلی می باشد که در تاریخ 2019/05/17 05:47:56 استخراج شده است.

http://fac.ksu.edu.sa/sites/default/files/ch15_301mkt.ppt

  • جهت آموزش های پاورپوینت بر روی اینجا کلیک کنید.
  • جهت دانلود رایگان قالب های حرفه ای پاورپوینت بر روی اینجا کلیک کنید.

رفتن به مشاهده اسلاید در بالای صفحه


پاسخی بگذارید

نشانی ایمیل شما منتشر نخواهد شد. بخش‌های موردنیاز علامت‌گذاری شده‌اند *